Wildflowers are more than just ingredients that inspire us

Since 2009, the United States has lost 33 million acres of grassland and wildflower habitats in the US Great Plains – that equates to half the size of Colorado. Every year we lose more and more acres of grasslands and native wildflowers, primarily as a result of plow-up for expanding row-crop agriculture, putting the preservation of wildlife at risk.

You might be asking “what do wildflowers do?" Well, they are vital for many wildlife species, including pollinators and songbirds, and their deep roots improve our soil health and water quality so protecting them is important.

Given that our purpose is to connect people to nature, we could think of no better mission to take head on and no better partner to help us – WWF, whose purpose is to help nature and people thrive.  Together, we will raise awareness of the critical need for more wildflower habitats and encourage households to take action to help restore nature for the benefit of us all.

Through our partnership with WWF, one billion square feet of native wildflower and grassland habitats will be reseeded in the Northern Great Plains over the next 3 years.  Let’s get planting!