Wildflowers are more than just ingredients that inspire us

Since 2009, the United States has lost 33 million acres of grassland and wildflower habitats in the US Great Plains – that equates to half the size of Colorado. Every year we lose more and more acres of grasslands and native wildflowers, primarily as a result of plow-up for expanding row-crop agriculture, putting the preservation of wildlife at risk.

You might be asking “what do wildflowers do?" Well, they are vital for many wildlife species, including pollinators and songbirds, and their deep roots improve our soil health and water quality so protecting them is important.

Given that our purpose is to connect people to nature, we could think of no better mission to take head on and no better partner to help us – WWF, whose purpose is to help nature and people thrive.  Together, we will raise awareness of the critical need for more wildflower habitats and encourage households to take action to help restore nature for the benefit of us all.

Through our partnership with WWF, one billion square feet of native wildflower and grassland habitats will be reseeded in the Northern Great Plains over the next 3 years.  Let’s get planting!

Welcome to Super Bloom Park

On National Plant a Flower Day, we launched our very own One Square Foot park in Santa Monica, California, where we showed over 150,000 people that even one square foot of wildflowers can make a massive difference. In addition to the habitat and sustenance it provided for local pollinators, the park acted as the first square foot of our #SquareFootSuperBloom campaign. Watch the Park Tour video to see how truly vital these wildflowers are to the health of ecosystems everywhere.

Air Wick® enlists National Geographic Creative Works

Air Wick® and National Geographic Creative Works have come together to spread our mission and share the importance of planting native wildflowers to help protect pollinators that need our help now more than ever. Once these native wildflowers start to bloom they’re four times more likely to attract pollinators that are crucial to our fruit and vegetable supply.  

Check out the article or watch our video to learn more about how we’re committed to restoring wildflower habitats across the US!